NAD

In 1972, a new kind of audio company was born. NAD took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD  was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.

THE MAN YOU WERE

Trong những đêm thanh vắng, quạnh quẽ và cô đơn, nằm nghe lại những bài hát cũ rích bao giờ cũng tìm thấy những cảm xúc dễ chịu vô cùng, tưởng như ta đang tìm được cho mình một điểm tựa tinh thần chắc chắn trong những phút yếu lòng. Mỗi lần nghe lại thêm một lần được an ủi, vỗ về và mới hay rằng âm nhạc có sức đồng cảm biết bao, mỗi nốt nhạc ứng với một cung bậc tình cảm của con người, mỗi lời ca là một bài học nhỏ mà sâu sắc của cuộc đời, dù lòng dạ có trống rỗng một cách vô vị, tẻ nhạt hay rối bời, ngổn ngang trăm mối như tơ vò, âm nhạc lúc nào cũng luôn sẵn sàng làm bạn đồng hành trung thành và mạnh mẽ cùng ta suốt canh khuya.

TÌNH KHÚC BUỒN

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

ANH ĐẾN THĂM EM ĐÊM 30

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

LADY

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

HẠNH PHÚC MANG THEO

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

CÔ LÁNG GIỀNG

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

HÀN MẶC TỬ

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

MỘT THỜI ĐÃ XA

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

BÀI KHÔNG TÊN CUỐI CÙNG

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

EVERYTHING MUST CHANGE

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

In 1972, a new kind of audio company was born. NAD took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD  was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.

OUR HISTORY

When NAD’s gregarious Managing Director, Marty Borish, hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen, the NAD magic began to percolate. Soon this creative team saw a space in the market for a new category of affordable, high-quality electronics. Sure, there were high performing amplifiers, but they often came with a lot of extraneous features that bloated their cost. Edvardsen believed he could make an affordable amplifier that utilized state-of-the-art engineering by focusing solely on the essentials for good sound. Young people wanted in on this hi-fi experience too and affordability was an issue! This revolutionary concept became the ethos that would drive NAD to produce some of the most storied products of a generation.

Edvardsen began testing new ways to combine and configure transistors, wiring, and the like, to create the pair’s first amplifiers – prototypes that had yet to be identified as NAD products. These first units were a bit crude in their design and manufacture, but they sounded better than comparable amplifiers in their price range. Almost right away, these early prototypes captured the attention of audio enthusiasts, distributors, and critically, some investors, and paved the way for NAD.

Initially headquartered in London, UK, NAD’s growing team of engineers, led by Edvardsen, obsessively experimented and refined the electronic designs, seeking that eureka moment when they knew they had a winning design. This culminated in the ultimate reward for the engineers and the brand – the distinction of creating the best-selling hi-fi amplifier in history, the NAD 3020. This was a turning point for NAD; a point when both Edvardsen and the NAD brand developed a cult-like following that has remained loyal to NAD products and solutions ever since.

The success of the 3020 was followed by other successes and industry firsts. The 6100 cassette deck was the world’s first Dolby C player, which continued the brand’s performance and value mantra. The NAD 5200 became one of the world’s first early premium CD players. The M2 redefined the digital amplification category, smashing the preconceptions of many audiophiles that digital amplification couldn’t deliver high performance sound. These products were all underpinned by remarkable technologies developed by NAD’s labs, sometimes in collaboration with outside technology partners. Modular Design Construction, HybridDigital, DirectDigital, Enhanced Ambience Recover System (EARS), SoftClipping, among numerous other technologies, that through five decades, represented NAD’s research and development prowess.

Today, our development team is Canadian based. The team is led by one of Edvardsen’s closest associates and protégés carrying forward the legacy that Borish and Edvardsen began. Remarkably, Edvardsen still contributes strongly to NAD’s engineering and his passion for good sound burns as bright as ever. And Borish remains a bright eyed and wise advisor to the team! A conversation with any one of our dedicated team members will tell you that like Borish and Edvardsen, we are driven by nothing more than a belief – a passionate belief that true-to-source sound should be accessible to everyone. The meticulous and persistent approach with which we pursue our goal means that NAD owners can take comfort in the knowledge that every product we build sounds significantly better than any before it. In fact, we won’t release a product that achieves anything less.

 

 

THE MAN YOU WERE

Trong những đêm thanh vắng, quạnh quẽ và cô đơn, nằm nghe lại những bài hát cũ rích bao giờ cũng tìm thấy những cảm xúc dễ chịu vô cùng, tưởng như ta đang tìm được cho mình một điểm tựa tinh thần chắc chắn trong những phút yếu lòng. Mỗi lần nghe lại thêm một lần được an ủi, vỗ về và mới hay rằng âm nhạc có sức đồng cảm biết bao, mỗi nốt nhạc ứng với một cung bậc tình cảm của con người, mỗi lời ca là một bài học nhỏ mà sâu sắc của cuộc đời, dù lòng dạ có trống rỗng một cách vô vị, tẻ nhạt hay rối bời, ngổn ngang trăm mối như tơ vò, âm nhạc lúc nào cũng luôn sẵn sàng làm bạn đồng hành trung thành và mạnh mẽ cùng ta suốt canh khuya.

TÌNH KHÚC BUỒN

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

ANH ĐẾN THĂM EM ĐÊM 30

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

LADY

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

HẠNH PHÚC MANG THEO

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

CÔ LÁNG GIỀNG

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

HÀN MẶC TỬ

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

MỘT THỜI ĐÃ XA

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

BÀI KHÔNG TÊN CUỐI CÙNG

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

EVERYTHING MUST CHANGE

What to look for  in a tub  amplifier
Ensuer your next purchase  is so good, it may be  your last

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