BANG & OLUFSEN

Bang & Olufsen

Nói đến đất nước Đan Mạch xinh đẹp, không thể không nhắc đến Bang & Olufsen – hãng điện tử hàng đầu, với bề dày lịch sử 80 năm. B&O Niềm tự hào Đan Mạch Đối với người Đan Mạch, “B&O” là những ký tự rất quen thuộc, bới đó chính là tên viết tắt của hãng điện tử danh tiếng Bang & Olufsen niềm tự hào của nền công nghiệp điện tử tiêu dùng của đất nước này. Còn đối với những người say mê nghe nhìn trên thế giới, khi đã tiếp xúc với sản phẩm của B&O, thì ấn tượng khó quên chính là chất lượng trình diễn và phong cách thiết kế độc đáo của những sản phẩm này. 282 Design mời các bạn trải nghiệm phong cách sống Scandinavian cùng các siêu phẩm Bang & Olufsen

Bang & Olufsen
Bang & Olufsen (B&O) (stylized as BANG & OLUFSEN) is a high-end Danish consumer electronics company that designs and manufactures audio products, television sets, and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, who designed a radio to work with alternating current, a product of significance at a time when most radios were still running on batteries. In 2004, the company opened a factory in the Czech Republic where it employed approximately 250 staff producing mainly audio products.
Peter Bang (1900–1957), son of Camillo Bang, a successful Danish businessman, showed great interest in radio technology from an early age. After graduating as an engineer in 1924, he spent six months working in a U.S. radio factory. Upon his return to Denmark, he teamed up with his friend Svend Olufsen (1897–1949), whose parents made the attic of their manor house in Struer in Jutland available for experiments. When they officially opened their business in 1925, Bang concentrated on the technology while Olufsen dealt with business. There were a number of successful developments in the 1930s and 1940s, including a sound recording system for the film industry, roof-mounted loudspeakers for circuses and army vehicles, and the iconic Beolit 39 radio with a Bakelite cabinet.

Beolit 39 from 1938, B&O’s first Radio in Bakelite
It was, however, many years before their business became significantly profitable. The firm suffered a huge setback towards the end of World War II when its factory at Gimsing in Struer in Northwestern Jutland was burnt down by pro-Nazi saboteurs as punishment for the management’s refusal to collaborate with the Germans. Undeterred, Bang and Olufsen rebuilt the factory, producing electric razors until 1955, and then going on to develop a range of radio, radiogram, and television sets, later influenced by designer Ib Fabiansen when he began work for the company in 1957.
In the 1990s, B&O opened its dedicated stores, selling directly to users instead of selling through retailers. The production of audio separates was discontinued in favor of mini-type audio systems sold, as was usual for B&O, at a price higher than the industry average.
Due to the economic crisis of 2008 the company experienced a sharp decline in sales and announced significant losses; between 2008 and 2009, annual revenue plunged from $853 million to $528 million, and its stock price plummeted from $52 to $8.50.[4] A restructuring plan included 300 layoffs in Denmark on 21 October 2008, and the abandonment of development of new mobile phones, MP3 players, and standalone systems like DVD2 and HDR2. Instead, the company will focus on its traditional strengths: high-quality audio and video products as well as sound systems for the automotive industry.[5] B&O returned to profitability in 2010.
In January 2015, B&O revealed that the firm would consider bid approaches from competitors due to a profit warning issued at the end of 2014.
In March 2015, HP announced that B&O would become the company’s new premium audio partner for its computers and other devices. The partnership replaced one with Beats Electronics which ended upon its acquisition by Apple Inc.